How to make a User-Friendly website?
Should your website visitors receive information about your company, deal with your products and shop online? Or subscribe to your newsletter? Maybe you just want to offer a simple contact option for customers and prospects? All of these would be goals your website may have.
For this to succeed, your visitors must feel comfortable on your site; and they have to find what they’re looking for quickly and easily. Because most of them have no desire, time or patience to spend a long time building their website or reading through long texts. In short: If your visitors cannot find their way, they are quickly gone.
In this post, we have put together some basic tips on how to make your website clear so that your visitors get to their destination.
How to make a Page title
- Put yourself in the position of your visitor: go to your website and imagine that you are here for the first time.
- Do you immediately understand what the site is about? Ask yourself: “What is this company actually doing?”, “What is the benefit of being here?”
- If this answer cannot be found directly, you have already lost as a website operator: Hardly any visitor takes the time to find out the reason for staying.
- A short sentence is enough (and is much better than a long sentence) to explain what you are offering and to spark interest in looking further.
- This applies not only to the homepage: Many visitors come to certain sub-pages of your website (landing pages) via search engines or links and should find their way there directly. So check for all your landing pages whether the title sums up what the page is about.
Clearly label call to action buttons
A call-to-action is a button that is highlighted as conspicuously as possible and shows the visitors of a page what they should do next: for example, subscribe to the newsletter, download a test installation, order a product or request more information on a specific topic.
Make it as easy as possible for your visitors to get to their destination and keep the following in mind when designing your call-to-action:
Highlight your call-to-action in color. It is best to choose a contrasting color that stands out immediately on your website. For example via www.paletton.com you can easily find the right contrast color.
💡 Tip: Test whether your call-to-action is clearly recognizable: take a screenshot of your page, open it in a graphics program and set the image out of focus. Does the call-to-action stand out immediately?
Ideally, the label on the call-to-action arouses the desire to click on it. So think carefully about the words you can use to sweep your visitor away. And announced at the same time what to expect when he clicks the button.
Have you already sent some exciting information in advance? Then “Find out more” would be a good alternative to simply “continue”. Should your users register to participate? “Registering” or “logging in” is a coherent label, but “Secure my place now!” It is more inviting and more personal, and even more appealing to press the button.
For example, take a look at the netflix.com website :
Content: less is more
” I’ll write you a long letter because I don’t have time for a short one. “
In modern times, this quote could possibly be translated as follows: “I have a lot of unnecessary content on my website because I don’t have time for the user experience.”
It is not easy to make a text comfortable for the reader. Especially since most users do not necessarily visit a website to really read it, but to get information as quickly as possible, to order or to contact the website operator. Of course, this does not apply to websites that thrive on content, such as blogs, online newspapers, and magazines.
So think about what information and options your visitors (and by the way: also the search engines) are looking for on your pages and offer them without detours.
When it comes to content, less is often more.
Tip: Emphasize the essentials and include an option to “read on” or “learn more”. This maintains the clarity of your website, but at the same time offers the opportunity to read more deeply. Also for the search engine.
No matter how well worded a text is. If it is not formatted properly, very few will even begin to read it.
It starts with the font itself: choose a legible font, a pleasant font size and color and make sure that the text stands out well from the background.
In addition, a meaningful structure with headings and subheadings creates a better overall picture. The headings (h1, h2, h3 …) should differ well in size and should be at a sufficient distance from the paragraph.
Summarize important points in a list so that they are clearly differentiated from the rest of the text and do not go under.
For example, slack.com provides extensive instructions in a clearly formatted and structured manner :
There are many ways to make a website intuitive and inviting for visitors. Just keep in mind that your visitors don’t know as much about your website and company as you do. What may be self-explanatory for you may be unknown to a new visitor?
So always look at your presence from the perspective of your visitor. And get feedback to find out if and where you can improve the user-friendliness of your website.