24th February 2011
In the early days of Google, when it was not fully developed and the internet was also new because of which people didn’t have much knowledge, due to that the low-quality sites ranked higher on Google as Google’s core algorithm was not strong.
But it was improved by Google so that only websites with quality content were given a good ranking.
For this reason, Google launched the Google Panda Update on 24 February 2011 to filter websites with low quality and reduce its Search Ranking. This Panda update is constantly updated i.e. Panda 1.0, Panda 2.0, Panda 3.0, Panda 4.0, etc. and a new base is added to every new update.
It pays more attention to the content of your site i.e. on-page content. When it ranks the site in search results of Google. Therefore, all the sites and blogs that have used low-quality content have become victims of Google Panda.
The impact of PANDA UPDATE was first on the thin content. The thin content was given a comparatively low rating of good content i.e. rich content was ranked above. Whatever sites lack good content, grammar mistakes, a mistake in format, no relevancy of image.
Due to Google’s Panda update, some sites were ranked higher due to which the organic traffic was also increasing and some other sites suffered losses.
Panda checks only content, not the things like whether you are using the H1 tag or how fast your page is loaded. So technical SEO has nothing to do with Panda.
So let us get information about some of the points on which this update filters websites.
“Thin Content with little or no added value”
This update from Google caused a lot of damage to sites whose content was very short or they were not provided enough information.
Why should Blogger write Longer Content
You may have also seen or heard that most bloggers say ” write long content “, so why should they have said it? You will have got the answer. Google will never show such content to its user that it cannot get complete information. So always try to write each and every detail in your article so the user engages in reading your article and also enjoys it.
Websites and Blogs which have some “ Low Quality ” or “ Shallow ” content in it so it falls under the category of Low Quality.
Some points have been observed in the low-quality websites, posts or blogs like:
- It gives you a feel of “Low trust” right in the beginning. Its design, typography, images, etc means its overall look makes you uncomfortable.
- The Low-Quality website is full of advertisements. The only aim of these kinds of websites is to have clicked on their links to earn money.
- Content is not concise and complete so you have to move to another website to get proper information.
- Content is full of grammatical and punctuation errors in it. It has an “ artificial feel ” in it.
- The loading speed of these websites is very slow. The user gets easily irritated and jumps off to another site.
- Information is outdated.
If your sites contain the above-mentioned issues it affects the ranking of your website. So you should take care of low-quality content in your site and make it SEO friendly.
Panda prioritizes unique content, you may have seen it on many sites or even heard about it, but if we search deeply, then Panda supports unique information which can provide unique value to the users.
But if your website contains duplicate content or plagiarism, then it is a threat to your site’s ranking, it can cause your site to fall down.
According to John Muller “ No duplicate content penalty “ but “ We do have some things around duplicate content … that are penalty worthy ”
Many times, bloggers try to manipulate the words of another blogger and put it on their site to avoid plagiarism and duplicate content, which according to Panda is not right.
Repeating keywords in your article is keyword stuffing. This happens when you over-optimize the keywords in your article. Let’s understand with the help of an example:
“ White is a word on a white Webpage that is White because the background is white. White is a color. White is lighter than Green. There also is White, Off White, etc. “
Here Google detects that the person using the same keyword multiple time in an article which affects your ranking and your article might get penalized.
Whatever links you are placing on your site, keep in mind that always use a no-follow tag on them because these links have no use in the search engine.
Recovery from Panda
What should a site owner do if he thinks he might get affected by Panda?
You have certain questions in your mind like Nandita, so let’s find out the answer.
A couple of years ago some sites were targeted due to lower-quality content.
If you think you might get affected by the Panda make sure you deliver high-quality content that people really enjoy, the sort of thing they’ll love to read that you might refer back to or send it to your friends.
Since Panda is integrated with indexing so you are not ranked high like you were in the past. Always look at the quality of the content which is not to be stuffed, scrapped, duplicated or just not useful so always come up with a fresh idea which is original something that people will really enjoy.
Those kinds of things tend to be a bit more likely to rank higher in SERP pages.
Here are some quick tips which help you to recover your site from a loss:
- Content and links on your website should be relevant.
- Avoid too much advertising on your website.
- Create videos so that the user gets a clear idea of what you are trying to say in your article.
- Increase your site’s loading speed
- Reduce the Bounce rate.