When optimizing search engines, both content-related and technical SEO errors should be avoided. It is, therefore, better to check your website straight away and make sure that the following typical errors do not occur.
1. Images too large & long loading times
The good design of a website and articles include suitable images that have a positive rating from both visitors and search engines. It is extremely important that the size and resolution of the images are optimized for the web.
Too many and too large images increase the loading time of a website, which leads to the jump-off of potential visitors.
The following applies: If the website is not loaded within three seconds, a third of all visitors jump off – and instead visit one side of the competition.
Check the loading time with tools like PageSpeed Insights. There you will find numerous other tips for improving the loading speed.
Important: Optimize your websites so that the pages are loaded in three seconds at the latest!
2. Pictures without description
Images loosen up the content and offer readers added value, at the same time they are an important tool for search engine optimization.
The problem: Google cannot (yet) fully recognize the content of the images and is dependent on a description.
In order for your images to appear in Google Image Search, you must describe them accordingly.
Important: Name the pictures thematically correct and fill out the old descriptions of the pictures by integrating suitable keywords!
3. No new content
Create and adhere to a plan for new content release. It doesn’t have to be daily or weekly but should take place regularly.
Write a few posts in advance and pay attention to high quality. It is important to note that the contributions must offer readers added value.
4. Avoid keyword Stuffing
The use of suitable keywords is still one of the important SEO criteria. Anyone who is looking for a “Best SEO Services” expects websites that provide detailed information.
Until a few years ago, numerous website operators, therefore, filled their pages with suitable keywords, which the readers suffered from. The assumption that a more frequent mention of keywords is the better information no longer applies to Google and Co.! Instead, the search engines now punish keyword stuffing with poorer ranking. No wonder.
A text in which every second sentence says “Amazing SEO Results” contradicts every understanding of a good language style.
SEO Mistakes: Avoid Keyword Stuffing!
5. No meta information & missing call-to-action
Search engines display the meta title and meta-description in their hits. Make sure that the meta information for each page is filled in and encourages the reader to click.
Use the right keywords and a call-to-action such as “Find out more now!” Or “Order cheaply now!” To attract readers to your site.
Tip: Enter unique meta information for each page!
6. SEO Error: Avoid Duplicate Content (Duplicate Content)
Search engines try to display the best content. If there are several pages on your website with identical content or if you write a very similar text to that of the competition, this leads to a poorer ranking. Each page must have unique content.
Tip: Do not copy texts, which would violate copyright law, and write unique content! This is the only way to stand out from the competition.
7. Title tags that are used more than once
The title tag is the heading of a page and provides information about the following content. Do not enter identical titles for the sub-pages of your website, so that search engines can correctly index the page and identify relevant articles.
Tip: Each subpage needs a unique title tag, in which at best the respective keyword occurs.
8. Broken links are an SEO mistake
If links in the menu, text or footer refer to a goal that is (no longer) achievable, this worsens the value of the contribution. Search engines punish texts with dead links with a poorer ranking.
Tip: Make sure that all set links are accessible. For content management systems like WordPress, there are plug-ins like Broken Link Checker that automatically find dead links.
9. No social network like Facebook, Instagram, twitter
Social media websites such as Facebook, Youtube or Instagram are among the promising methods with which you can draw potential visitors to your website. The complete waiver is considered an SEO mistake. You should at least be active in a network and regularly post new things there.
Tip: In the first step, think about which social network makes sense for you. For example, on Facebook, you can link posts, post photos, and videos, while Instagram is only suitable for pictures and YouTube for films.
10. SEO errors: Analysis tools are not used
How do visitors get to your website? With which keywords do which posts rank? Where do the visitors come from? What devices do they use and how long do they stay on your website? Where do you get off? Analysis tools such as Google Analytics answer these and many other questions.
Tip: Use website analysis tools and optimize the content using the information!
What are potential visitors to your website looking for? The analysis tools just mentioned as well as the Google Keyword Planner and Google Suggestions give you valuable information.
This way you know what potential readers or customers are searching the web for. So-called longtail keywords consist of three or more words and are considered to be particularly efficient for long-term search engine optimization.