What is Keyword Research and Role of the keyword in SEO
In simple terms, A word that is used to find out information when do Research.
Keywords and why it’s important for SEO
Keyword research is the most interesting and important part of doing SEO. It consists of popular words & phrases that generally people are used to finding out information. According to their preference users put that query on search engine(Google, bing, yahoo), They figure out those words and give a relevant result as per the searched word.
- A keyword which describes the content
- Researching keyword gives a better understanding of the word. That how high the demand for certain Keywords and how hard to rank in SERPs – Search Engine Result Page.
- Researching popular keywords also a major part of doing Search Engine optimization. Why?
Let’s Find Out.
Because it is a major element of content marketing. It can help you to find out ideas about a particular topic and add keywords in the content. By doing this you learn about the need of audience and keep your content up to date.
Bonus: By doing keyword research we can find out about content topic ideas and can drive huge traffic to our site.
How to do Keyword Research
Well, All keyword research starts with the topic of any particular category. These categories come with your area of interest/business. Firstly, you have to understand your business. What kind of services you provide in the market and your target audience.
So, Make an excel sheet and make a list of word or phrases which you want to rank in SERPs.
Find out some keywords related to your business, Like if you started an SEO Services.
So Some examples of keywords.
- What is SEO
- SEO Services (Location name)
- Best SEO services (Location name) and more.
Once you do this, then you can search for these keywords. How many monthly searches of these keywords and how hard to get ranked in the Search engine Result page.
Bonus: If you are new in this field and don’t have enough money to buy SEO tools then I’ll suggest you use free tool by Neil Patel – UBER SUGGEST